151 niches · 18 vertical groups

Every niche we deeply understand.

Every blueprint below carries a benchmark advertiser RPM, the audience the category actually attracts, and the production setup we would recommend. Open any one to see sample topics, the visual style that suits it, and the channel economics.

01

Money & Finance

11 niches

Personal Finance & Investing

RPM $12–$25

Tracks the money decisions ordinary people actually face — Roth versus 401k, index-fund fees, high-yield savings, debt payoff — with spreadsheet walkthroughs and reactions to Fed and CPI news. Each video anchors on one concrete dollar figure so viewers leave with a number they can act on.

View blueprint & sample topics

Cryptocurrency & Blockchain

RPM $10–$25 (est.)

Breaks down on-chain data, token unlocks, layer-2 fee economics and exchange solvency rather than price predictions, usually in a whiteboard-plus-charts format. Also covers halving cycles, stablecoin flows and the regulatory fights that move markets.

View blueprint & sample topics

Insurance & Legal Explainers

RPM $11–$24

Walks through real claim denials, policy exclusions and lawsuit outcomes in plain English, using court filings and adjuster interviews. Recurring formats include insurer-playbook breakdowns and step-by-step demand-letter walkthroughs.

View blueprint & sample topics

Real Estate & Mortgages

RPM $10–$22

Covers mortgage rate mechanics, closing costs, house-hacking math and local market data, with deal walkthroughs and rent-versus-buy calculators on screen. Also explains how underwriting actually treats self-employed income and gift funds.

View blueprint & sample topics

Finance News & Stock Market

RPM $15–$40

Daily and weekly market coverage: earnings calls, Fed decisions, sector rotation and index-level analysis, delivered with charts and clear positioning. Formats include pre-market briefs, ticker deep dives and post-earnings breakdowns.

View blueprint & sample topics

Luxury Lifestyle & Real Estate

RPM $4–$8

Tour-driven luxury content: penthouse walkthroughs, private islands, supercar garages and the business behind them, usually with the owner or broker narrating. Formats include mansion tours and price-per-square-foot comparisons.

View blueprint & sample topics

Luxury Watches & Collectibles

RPM $4–$7

Luxury watch and collectible coverage: movement explainers, market values, authentication and collector interviews. Formats include hands-on reviews, value-trend analysis and collection tours.

View blueprint & sample topics

Car Collectors & Supercars

RPM $3–$6

Supercar and collector-car content: ownership costs, rare-model histories, auction results and driving experiences. Formats include garage tours, auction breakdowns and owner interviews.

View blueprint & sample topics

Collectors (Coins, Stamps)

RPM $1–$3

Collecting content for coins, stamps, banknotes and antiques: identification, grading, market trends and finds. Formats include appraisal reveals, flea-market hunts and value explainers.

View blueprint & sample topics

Automated Trading Bots

RPM $3–$6

Automated trading content: bot architecture, backtesting, risk management and broker APIs, with code and live results. Formats include strategy builds, backtest reviews and live-trading journals.

View blueprint & sample topics

Retirement Planning & Senior Life

RPM $4–$8

Retirement planning and senior living content: Social Security timing, withdrawal strategies, Medicare and downsizing. Formats include benefit calculators, plan walkthroughs and senior-lifestyle guides.

View blueprint & sample topics
02

Business & Tech

12 niches

B2B SaaS & Tech Reviews

RPM $8–$18

Hands-on evaluations of business software — CRM, HRIS, data warehouses, security tooling — built around trials, pricing-page teardowns and migration demos. The format is a scored walkthrough that includes who should not buy it.

View blueprint & sample topics

AI Tools & Machine Learning Tutorials

RPM $8–$20

Tests new models and agent frameworks on real workloads — fine-tuning, retrieval pipelines, eval harnesses — and shows the bill at the end. Also covers local inference, GPU rental economics and what breaks when a demo reaches production.

View blueprint & sample topics

Cybersecurity & Privacy

RPM $12–$28

Covers breach post-mortems, threat-actor tooling, home-lab hardening and privacy settings on mainstream apps, often with live terminal demos. Recurring formats include how-this-group-got-in and password-manager comparisons.

View blueprint & sample topics

Home Automation & Smart Home

RPM $8–$20

Tests hubs, Matter devices, local-control setups and automations in a real house, with latency and reliability measured rather than assumed. Covers Home Assistant builds, Thread and Zigbee networks, and smart-lock security.

View blueprint & sample topics

Career Development & Upskilling

RPM $9–$22

Practical career systems — resume rewrites, promotion cases, salary benchmarks and switching into tech or trades — using real job postings and recruiter interviews. Formats include skill audits and 90-day upskilling plans.

View blueprint & sample topics

Digital Marketing & E-Commerce

RPM $10–$18

Covers paid acquisition, email flows, conversion-rate tests and store economics, with ad-account teardowns and real spend data. Recurring formats include we-spent-this-and-got-that experiments and landing-page critiques.

View blueprint & sample topics

Business & Entrepreneurship

RPM $9–$18

Case studies of how companies actually make money — unit economics, go-to-market, pricing and failure post-mortems — plus founder interviews. Formats include teardowns of public filings and origin stories of brands that scaled quietly.

View blueprint & sample topics

Software/App Development Tutorials

RPM $5–$10

Build-along tutorials for web and mobile apps, from authentication and payments to deployment, using current frameworks and real repositories. Formats include build-this-in-an-hour projects and debugging sessions with code on screen.

View blueprint & sample topics

Technology News & Trends

RPM $3–$7

Fast-turnaround coverage of launches, platform policy changes and industry shifts, with hands-on first impressions where possible. Formats include weekly news roundups and what-this-actually-means explainers.

View blueprint & sample topics

Programming & Tech Education

RPM $5–$12

Concept-first programming education: data structures, system design, language internals and interview preparation. Formats include whiteboard explainers, code-along refactors and interview-question walkthroughs.

View blueprint & sample topics

Career Counseling & Job Search

RPM $4–$8

Job-search tactics and career counseling: applications, networking, negotiation and layoff recovery, with real recruiter perspectives. Formats include resume clinics, mock interviews and salary-negotiation scripts.

View blueprint & sample topics

Public Speaking & Communication

RPM $3–$6

Public speaking and communication skill content: presentation structure, delivery, persuasion and meeting communication. Formats include speech breakdowns, practice drills and before-and-after coaching.

View blueprint & sample topics
03

Education & Science

11 niches

Education & E-Learning

RPM $4–$10

Long-form study content across math, science and standardized tests, built around worked problems, study schedules and exam traps. Formats include full topic courses, past-paper walkthroughs and productivity systems for self-study.

View blueprint & sample topics

Exam Prep & Academic Tutorials

RPM $3–$6

Exam-focused instruction for SAT, ACT, GRE, MCAT and professional certifications, with timed drills, score-strategy and content review. Formats include full section walkthroughs, common-trap breakdowns and study calendars.

View blueprint & sample topics

Science & STEM Education

RPM $2–$5

Explainer science across physics, chemistry, biology and engineering, using demonstrations, animations and experiments. Formats include how-it-works breakdowns, myth tests and the physics of everyday objects.

View blueprint & sample topics

Space & Astronomy

RPM $2–$5

Space science and mission coverage: launch breakdowns, telescope findings, orbital mechanics and the search for life. Formats include mission timelines, image explainers and what-this-discovery-means analyses.

View blueprint & sample topics

History & Geography

RPM $1–$4

Narrative history and geography: empire collapses, border oddities, forgotten cities and the maps that shaped wars. Formats include animated map timelines, biography deep dives and why-this-country-looks-like-that explainers.

View blueprint & sample topics

English & Language Learning

RPM $8–$15

English instruction for non-native speakers: pronunciation, idioms, grammar traps and exam prep for IELTS and TOEFL. Formats include shadowing drills, real-conversation breakdowns and common-mistake fixes.

View blueprint & sample topics

Language & Cultural Vlogs

RPM $3–$5

Language learning through culture: street interviews, travel immersion, food and local customs in the target language. Formats include comprehensible-input vlogs, street-interview lessons and culture-shock comparisons.

View blueprint & sample topics

Student Life & College Vlogs

RPM $2–$4

College and student-life content: dorm setups, study routines, admissions advice and campus experiences. Formats include move-in vlogs, exam-week diaries and budgeting for students.

View blueprint & sample topics

Philosophy & Ethics Lectures

RPM $1–$3

Philosophy and ethics lectures: major thinkers, thought experiments and applied moral questions, delivered as structured lectures. Formats include thinker deep dives, concept explainers and ethical-dilemma analyses.

View blueprint & sample topics

Cognitive Science & Brain Tips

RPM $2–$5

Cognitive science content: memory, attention, learning and decision-making, translated into practical brain tips. Formats include study-technique experiments, attention explainers and memory-system guides.

View blueprint & sample topics

Language & Culture Learn (non-English)

RPM $5–$10

Language learning for non-English languages: Japanese, Spanish, Korean and others through lessons, immersion and cultural context. Formats include beginner lessons, pronunciation drills and travel-immersion vlogs.

View blueprint & sample topics
04

Tech & Gadgets

10 niches

Electric Vehicles & Green Tech

RPM $8–$18

Owner-focused EV coverage: real-world range tests, charging costs, battery degradation data and heat-pump and solar economics. Also tracks policy incentives and grid-scale storage projects with a skeptical eye.

View blueprint & sample topics

Gadgets & Consumer Tech Reviews

RPM $2–$5

Independent reviews of phones, laptops, earbuds and accessories, scored on battery, thermals, cameras and repairability. Formats include side-by-side comparisons and long-term follow-ups after months of daily use.

View blueprint & sample topics

Photography & Videography

RPM $2–$6

Camera and lens reviews plus shooting technique — lighting setups, colour grading, client workflow — with sample footage and raw files shown. Formats include one-lens-one-day challenges and budget-versus-pro gear tests.

View blueprint & sample topics

Mobile/Computer Tutorials (Tech Support)

RPM $3–$7

Tech-support style tutorials for everyday devices: phone settings, backups, malware cleanup and Windows and Mac fixes. Formats include problem-solution walkthroughs, settings checklists and scam warnings.

View blueprint & sample topics

Visual Effects & VFX

RPM $2–$6

VFX breakdowns and tutorials: compositing, CGI integration, motion tracking and shot deconstruction from films and personal projects. Formats include shot breakdowns, software tutorials and before-and-after reels.

View blueprint & sample topics

Mobile Photography

RPM $2–$5

Smartphone photography tips and gear: composition, editing, camera settings and comparison tests. Formats include photo walks, edit-along sessions and phone-versus-camera comparisons.

View blueprint & sample topics

3D Printing & Makers

RPM $3–$6

3D printing and maker projects: printer reviews, calibration, functional prints and design-to-print workflows. Formats include print tests, failed-print diagnoses and project builds.

View blueprint & sample topics

Robotics & Drones

RPM $3–$6

Robotics and drone content: builds, autonomous navigation, FPV flying and component reviews. Formats include build tutorials, flight tests and coding a robot from scratch.

View blueprint & sample topics

Maker Electronics

RPM $3–$6

Maker electronics projects: microcontrollers, sensors, soldering and PCB design, with working code and diagrams. Formats include build tutorials, component reviews and troubleshooting sessions.

View blueprint & sample topics

Unboxing & Product Demos

RPM $2–$6

Unboxing and product demo content: first impressions, setup and real-world testing across gadgets and gear. Formats include unboxing first-looks, setup walkthroughs and long-term follow-ups.

View blueprint & sample topics
05

Beauty & Fashion

10 niches

Beauty & Fashion

RPM $2–$6

Trend-driven beauty and style content: product reviews, get-ready-with-me routines, seasonal lookbooks and dupes for luxury items. Formats include all-day wear tests and recommendations split by skin type and budget.

View blueprint & sample topics

Fashion Hauls & Styling

RPM $2–$6

Haul and styling content built around a budget or a retailer, with fit notes, sizing comparisons and outfit formulas. Formats include try-on hauls, style-one-item-five-ways and seasonal closet refreshes.

View blueprint & sample topics

Skincare & Beauty Tips

RPM $2–$5

Ingredient-led skincare content: routines for acne, ageing and barrier repair, plus product reviews backed by dermatology basics. Formats include routine builds, ingredient explainers and 30-day product tests.

View blueprint & sample topics

Makeup Tutorials

RPM $2–$5

Technique-first makeup tutorials for everyday looks, special occasions and specific features, with brush and product callouts. Formats include get-ready-with-me, look recreations and beginner error fixes.

View blueprint & sample topics

Fashion & Streetwear

RPM $2–$6

Streetwear culture coverage: drops, collaborations, brand history and styling, with lookbooks and resale-market commentary. Formats include drop reviews, brand retrospectives and outfit breakdowns.

View blueprint & sample topics

Makeup FX & SFX Tutorials

RPM $2–$5

Special-effects makeup tutorials: wounds, creature prosthetics, ageing and fantasy transformations, with product and technique guidance. Formats include step-by-step builds, product tests and character transformations.

View blueprint & sample topics

Hair Styling & Coloring

RPM $2–$5

Hair styling and coloring tutorials: cuts, color placement, heatless styles and damage repair, often with detailed sectioning. Formats include color transformations, styling routines and product comparisons.

View blueprint & sample topics

Nail Art & Manicures

RPM $2–$4

Nail art tutorials and manicure care: gel application, nail-art techniques, cuticle care and product reviews. Formats include design walkthroughs, salon-versus-home comparisons and repair fixes.

View blueprint & sample topics

Fashion Thrifting & Vintage

RPM $2–$4

Thrifting and vintage fashion content: haul finds, authentication, restoration and styling vintage pieces. Formats include thrift-with-me, vintage-versus-modern comparisons and flipping experiments.

View blueprint & sample topics

Sneaker & Streetwear Culture

RPM $2–$5

Sneaker and streetwear culture: release reviews, resale economics, authentication and styling, with drop coverage. Formats include unboxing and on-foot reviews, resale-value breakdowns and collection tours.

View blueprint & sample topics
06

Home & DIY

11 niches

DIY & Crafts (Home Projects)

RPM $2–$7

Project-based craft and home DIY: upcycling furniture, seasonal decor, resin and vinyl-cutting builds, with supply lists and cost breakdowns. Formats include beginner step-by-steps and dollar-store-versus-designer comparisons.

View blueprint & sample topics

Home Improvement & Gardening

RPM $3–$6

Projects for homeowners: deck builds, bathroom refreshes, raised beds and seasonal planting, with tool lists and realistic budgets. Formats include weekend makeovers, before-and-after reveals and first-year garden results.

View blueprint & sample topics

Minimalism & Tiny Living

RPM $1–$4

Lifestyle content about owning less: decluttering systems, capsule wardrobes, small-space design and the money case for minimalism. Formats include declutter-with-me, 30-day challenges and honest cost-of-stuff audits.

View blueprint & sample topics

Tiny Homes & Architecture

RPM $2–$5

Design-led tours of tiny homes, cabins and compact architecture, with floor plans, build costs and construction methods explained. Formats include builder interviews, off-grid systems breakdowns and before-and-after builds.

View blueprint & sample topics

Gardening & Sustainable Living

RPM $2–$5

Practical growing and low-waste living: soil health, compost, rainwater systems and food preservation, tested across seasons. Formats include garden tours, harvest totals and beginner-to-harvest series.

View blueprint & sample topics

General How-To Tutorials

RPM $4–$8

Practical how-to content for everyday repairs and skills: fixing appliances, patching drywall, basic plumbing and tool technique. Formats include first-time-fix walkthroughs, tool comparisons and mistake-fix videos.

View blueprint & sample topics

Art & Craft Tutorials

RPM $2–$6

Drawing, painting and craft instruction covering fundamentals, medium-specific technique and finished projects. Formats include draw-with-me sessions, supply tests and beginner-to-finished-piece series.

View blueprint & sample topics

Home Decor & Interior Design

RPM $3–$7

Interior design and decor content: room makeovers, styling rules, furniture sourcing and small-space solutions. Formats include makeover reveals, design-rule explainers and budget room refreshes.

View blueprint & sample topics

Minimalist Lifestyle

RPM $1–$4

Minimalist living content covering decluttering, intentional buying and simplifying routines, with personal experiments. Formats include 30-day declutters, minimal home tours and spending audits.

View blueprint & sample topics

Tiny Homes & RV Living

RPM $2–$5

Tiny-home and RV living content: builds, full-time travel setups, campground life and the real costs of mobile living. Formats include rig tours, budget breakdowns and off-grid system explainers.

View blueprint & sample topics

Woodworking & Carpentry

RPM $2–$6

Woodworking and carpentry projects: joinery, furniture builds, shop setup and finishing techniques. Formats include build-alongs, joinery tests and shop-tool comparisons.

View blueprint & sample topics
07

Travel & Outdoors

7 niches

Lifestyle Vlogging

RPM $1.5–$5

Day-in-the-life storytelling built around a specific chapter — moving city, first apartment, career change — with honest budgets and routines. Formats include week-in-my-life vlogs and what-I-spend-in-a-week breakdowns.

View blueprint & sample topics

Camping & Outdoor Survival

RPM $2–$5

Wilderness skills, gear tests and trip reports: shelter building, fire craft, navigation and cold-weather camping. Formats include solo overnight challenges, gear stress tests and survival scenario breakdowns.

View blueprint & sample topics

Urban Exploration

RPM $1–$4

Exploration of abandoned buildings, tunnels and forgotten infrastructure, with history and safety context. Formats include site walkthroughs, before-and-after histories and gear and safety breakdowns.

View blueprint & sample topics

Travel Vlogging (Budget)

RPM $2–$6

Budget travel content: cheap flights, hostel life, day-cost breakdowns and budget itineraries. Formats include what-I-spent episodes, budget city guides and backpacking route plans.

View blueprint & sample topics

Travel Vlogging (Luxury)

RPM $3–$7

Luxury travel content: five-star stays, business and first class, private tours and resort reviews. Formats include hotel room tours, cabin reviews and destination luxury guides.

View blueprint & sample topics

Foreign Travel Tips & Hacks

RPM $2–$5

International travel tips: visas, insurance, sim cards, safety and packing for specific regions. Formats include country-specific guides, mistake warnings and budget planning walkthroughs.

View blueprint & sample topics

City Guides & Local Culture

RPM $2–$5

City guide content: neighborhoods, food, transport and local customs for major and lesser-known cities. Formats include walking tours, local-interview guides and budget-versus-luxury itineraries.

View blueprint & sample topics
08

Food & Drink

8 niches

Food & Cooking

RPM $2–$6

Recipe and technique videos that teach a dish properly — knife skills, dough hydration, sauce ratios — rather than just plating. Formats include weeknight dinners, restaurant-style recreations and pantry-staple remakes.

View blueprint & sample topics

Cultural Travel & Cuisine

RPM $2–$5

Travel content organized around food and local culture: market tours, regional dishes and home-cooking encounters. Formats include street-food crawls, one-city-one-dish episodes and family-kitchen visits.

View blueprint & sample topics

Street Food & Cultural Tours

RPM $2–$5

Street-food tours and cultural food exploration, with vendor interviews, dish origins and local eating etiquette. Formats include night-market crawls, one-street-food-city episodes and recipe recreations.

View blueprint & sample topics

Restaurant Reviews & Cooking Challenges

RPM $2–$5

Restaurant reviews and cooking challenges: tasting menus, fast-food comparisons and recreate-this-dish competitions. Formats include blind tastings, price-versus-quality tests and home-versus-restaurant challenges.

View blueprint & sample topics

Cocktail & Drinks Tutorials

RPM $2–$4

Cocktail and drink instruction: classic recipes, technique, home bar setup and spirit comparisons, aimed at adults. Formats include how-to-build-a-cocktail, home-bar tours and spirit blind tastings.

View blueprint & sample topics

Baking & Pastry

RPM $2–$5

Baking and pastry instruction: bread hydration, laminated doughs, cakes and troubleshooting, with measurements and timings shown. Formats include recipe walkthroughs, failure diagnoses and technique drills.

View blueprint & sample topics

Food Science & Hacks

RPM $2–$4

Food science explained through kitchen experiments: browning reactions, emulsification, fermentation and why recipes work. Formats include myth tests, side-by-side experiments and technique hacks.

View blueprint & sample topics

Drink & Coffee Culture

RPM $2–$4

Coffee and drink culture: brewing methods, bean origins, equipment reviews and cafe culture. Formats include gear comparisons, brew-along tutorials and origin and roast explainers.

View blueprint & sample topics
09

Music & Performance

6 niches

Music & Covers

RPM $1–$4

Cover performances and rearrangements across genres, often with multi-track recording, live looping or acoustic reworks of pop hits. Formats include one-song-five-styles and full-band covers shot in a single take.

View blueprint & sample topics

Music Instrument Tutorials

RPM $2–$6

Instrument instruction for guitar, piano, drums and production, from first chords to full-song breakdowns. Formats include song tutorials, technique drills and gear setup guides.

View blueprint & sample topics

Instrumental Music

RPM $1–$3

Instrumental music for study, focus and background listening, plus composer and production breakdowns. Formats include long study mixes, original instrumental pieces and soundtrack-style compositions.

View blueprint & sample topics

Dance & Choreography

RPM $2–$5

Dance tutorials, choreography and performance content across styles, with counts, breakdowns and performance footage. Formats include learn-this-choreography, beginner basics and dance-cover videos.

View blueprint & sample topics

Choirs & A Cappella

RPM $1–$4

Choral and a cappella performance content: arrangements, rehearsal footage, harmony breakdowns and full performances. Formats include multi-track covers, rehearsal-to-stage series and harmony tutorials.

View blueprint & sample topics

Live Music Performances

RPM $1–$4

Live performance footage and concert content: festival sets, intimate sessions and behind-the-stage access. Formats include full-set uploads, acoustic sessions and tour diaries.

View blueprint & sample topics
10

Gaming & Hobbies

6 niches

Gaming (Let’s Play/Walkthroughs)

RPM $1–$3

Full playthroughs and challenge runs across new releases and classics, with commentary, secrets and boss strategies. Formats include blind first playthroughs, permadeath runs and completionist guides.

View blueprint & sample topics

Esports & Game Analysis

RPM $1–$3

Competitive breakdowns of pro matches, patch impact and team strategy, often using replay tools and stat overlays. Formats include series recaps, draft analysis and why-this-roster-failed post-mortems.

View blueprint & sample topics

Board Games & Tabletop

RPM $1–$4

Board game and tabletop content: reviews, rules teach-ins, strategy and playthroughs across hobby and family games. Formats include how-to-play guides, top-ten lists and full game sessions.

View blueprint & sample topics

Role-Playing Games (RPGs)

RPM $2–$5

Tabletop RPG content: campaign actual plays, dungeon-master tips, rules breakdowns and worldbuilding. Formats include actual-play series, DM guides and character-build tutorials.

View blueprint & sample topics

Card Games (Magic, Pokémon)

RPM $2–$5

Trading card game content: deck tech, pack openings, tournament coverage and market values for Magic and Pokemon. Formats include deck guides, box openings and meta breakdowns.

View blueprint & sample topics

Model Building (trains, planes)

RPM $2–$4

Model building content: scale kits, painting, dioramas and weathering techniques for trains, planes and armor. Formats include build-alongs, paint and weathering tutorials and finished diorama tours.

View blueprint & sample topics
11

Automotive

4 niches
12

Family & Parenting

8 niches

Parenting & Family

RPM $2–$5

Practical parenting content across baby gear, routines, discipline and family logistics, often tested by real parents. Formats include gear comparisons, sleep-schedule guides and a-day-with-a-newborn reality checks.

View blueprint & sample topics

Pets & Animal Care

RPM $5–$12

Species-specific care guides, training methods and product reviews for dogs, cats and small animals, with vet-informed explanations. Formats include breed deep dives, training progressions and pet-cost breakdowns.

View blueprint & sample topics

Parenting Advice & Family Vlogs

RPM $2–$5

Family vlogs and practical parenting advice: routines, milestones, budgeting for kids and honest day-in-the-life footage. Formats include week-in-the-life vlogs, milestone updates and parenting Q and A.

View blueprint & sample topics

Parent–Child Activities

RPM $2–$5

Parent and child activity content: crafts, science experiments, games and outings that work for specific ages. Formats include do-this-together projects, activity ideas by age and rainy-day plans.

View blueprint & sample topics

Family Game Nights

RPM $1–$4

Family game night content: game reviews, rules teach-ins and playthroughs suited to mixed ages. Formats include family play sessions, how-to-play guides and best-games-by-age lists.

View blueprint & sample topics

Relationship Advice

RPM $2–$5

Relationship advice content on dating, communication and conflict, often with therapist input and scenario breakdowns. Formats include red-flag analyses, conversation scripts and listener-question episodes.

View blueprint & sample topics

Pregnancy & Parenting Tips

RPM $2–$5

Pregnancy and new-parent content: trimester guides, birth prep, postpartum recovery and newborn care. Formats include week-by-week updates, hospital-bag guides and recovery reality checks.

View blueprint & sample topics

Disability & Accessibility

RPM $2–$5

Disability and accessibility content: assistive tech reviews, accessibility design, daily-living strategies and advocacy. Formats include product tests, accessibility audits and personal-experience documentaries.

View blueprint & sample topics
13

Sports & Fitness

11 niches

Sports & Fitness

RPM $2–$9

Sports coverage and fitness training combined: match analysis, athlete breakdowns and the conditioning work behind performance. Formats include sport-specific training plans, injury-prevention routines and season previews.

View blueprint & sample topics

Workout & Yoga Tutorials

RPM $3–$8

Follow-along workouts, mobility flows and yoga sequences, scaled for beginners through advanced, with form cues throughout. Formats include no-equipment routines, 30-day programs and posture-fix sessions.

View blueprint & sample topics

Sports Commentary

RPM $1–$3

Opinion-led sports commentary on trades, coaching decisions, league rules and fan culture, driven by a strong take and supporting stats. Formats include hot-take panels, weekly power rankings and reaction to press conferences.

View blueprint & sample topics

Motor Sports (NASCAR, F1)

RPM $2–$5

Race coverage analysis for F1, NASCAR and rally: strategy calls, pit windows, team politics and technical regulations. Formats include race recaps, strategy breakdowns and season-preview analyses.

View blueprint & sample topics

Fitness & Exercise (General)

RPM $3–$9

General fitness instruction: strength programs, fat loss, gym technique and recovery, grounded in evidence. Formats include program reviews, form fixes and before-and-after progress series.

View blueprint & sample topics

Sports Analysis (All)

RPM $1–$3

Data-driven sports analysis across leagues: tactics, player evaluation, matchups and betting-adjacent modeling. Formats include film breakdowns, stat deep dives and predictive model reviews.

View blueprint & sample topics

Boxing & MMA Analysis

RPM $1–$3

Combat sports analysis: fight breakdowns, technique studies, fighter histories and event predictions. Formats include round-by-round analysis, technique explainers and post-fight breakdowns.

View blueprint & sample topics

Soccer/Football

RPM $1–$4

Soccer coverage: match analysis, transfer news, tactics and league storylines across global competitions. Formats include match recaps, tactical breakdowns and transfer-window analysis.

View blueprint & sample topics

Basketball/NBA

RPM $1–$4

NBA and basketball coverage: game analysis, player evaluation, trades and draft content. Formats include highlight breakdowns, stat comparisons and front-office analysis.

View blueprint & sample topics

Golf & Tennis

RPM $1–$4

Golf and tennis instruction and coverage: swing and stroke technique, equipment reviews, course and tournament analysis. Formats include technique fixes, gear tests and tournament recaps.

View blueprint & sample topics

Extreme Sports (X Games)

RPM $2–$4

Extreme sports content: skate, BMX, snowboard and surf progression, competition coverage and big-air feats. Formats include trick tutorials, crash and comeback compilations and event recaps.

View blueprint & sample topics
14

Story & Entertainment

14 niches

Challenges & Pranks

RPM $1–$4

High-energy challenge and prank formats built around a clear stake, a countdown and a payoff, usually with a recurring cast. Formats include last-to-leave contests, 24-hour bets and social experiments that put strangers in a controlled situation.

View blueprint & sample topics

Reaction Videos

RPM $1–$3

Reaction formats across music, viral clips and video essays, where the value is commentary and context rather than the source clip. Formats include first-listen reactions, experts-react panels and trend breakdowns.

View blueprint & sample topics

Comedy & Sketches

RPM $2–$5

Scripted sketches built on relatable social situations, workplace absurdity and family dynamics, with recurring characters. Formats include single-joke sketches, series arcs and parody trailers.

View blueprint & sample topics

Stand-up & Improv

RPM $1–$4

Stand-up sets, crowd-work clips and improv games recorded in clubs, often with audience participation and regional humour. Formats include full specials, short bits and heckler-of-the-night compilations.

View blueprint & sample topics

Paranormal & Mystery

RPM $2–$5

Documentary-style investigations of hauntings, disappearances and unexplained phenomena, built from case files, witness accounts and location footage. Formats include unexplained-case deep dives and debunk-versus-believe breakdowns.

View blueprint & sample topics

Conspiracy & Strange Theories

RPM $1–$4

Long-form examinations of conspiracy claims, secret societies and unexplained events, usually ending with what the evidence actually supports. Formats include origin-story deep dives and the-theory-that-was-almost-right analyses.

View blueprint & sample topics

Celebrity & Pop Culture News

RPM $1–$4

Fast commentary on celebrity news, awards seasons, feuds and industry deals, with receipts and timeline breakdowns. Formats include weekly gossip recaps, career post-mortems and what-really-happened explainers.

View blueprint & sample topics

Movie & TV Reviews

RPM $2–$5

Reviews and video essays on new releases, franchises and cult classics, covering craft, structure and box-office context. Formats include spoiler-free reviews, ending-explained analyses and retrospectives on failed productions.

View blueprint & sample topics

Documentaries & Long-form Stories

RPM $1–$3

Hour-long narrative documentaries on collapses, scandals, disasters and forgotten histories, built from archival footage, interviews and documents. Formats include rise-and-fall arcs, investigation timelines and unsolved-ending stories.

View blueprint & sample topics

Podcasts & Interview Shows

RPM $2–$5

Long-form interviews and conversational episodes with founders, experts and unusual people, usually with a strong host arc. Formats include full interviews, highlight compilations and topic-led panel episodes.

View blueprint & sample topics

Short-Form Social Content

RPM $0.5–$3

Vertical short-form built for TikTok, Reels and Shorts: hooks, rapid edits, trend remixes and serialized micro-stories. Formats include one-take rants, quick tutorials and looping visual gags.

View blueprint & sample topics

Listicles & Fact Videos

RPM $1–$4

Fast fact and list content across history, science and trivia, built around a countdown and a strong visual hook. Formats include top-ten lists, surprising-fact compilations and myth-versus-reality episodes.

View blueprint & sample topics

Comedy Roasts & Rants

RPM $1–$3

Roast and rant comedy: sharp monologues, crowd work and take-downs of cultural trends, aimed at adults. Formats include rant monologues, roast battles and weekly opinion bits.

View blueprint & sample topics

Storytelling & Personal Vlogs

RPM $2–$5

Personal storytelling and vlog essay content: turning life events into narrative arcs with reflection and lessons. Formats include storytime videos, chapter-of-my-life essays and lessons-learned retrospectives.

View blueprint & sample topics
15

Wellness & Mind

8 niches

Self-Improvement & Motivation

RPM $5–$10

Habit systems, discipline and personal growth framed around evidence and routines rather than hype. Formats include 30-day experiments, book breakdowns and morning and evening routine builds.

View blueprint & sample topics

Sleep & Relaxation (ASMR)

RPM $3–$6

Sleep science and relaxation content: insomnia fixes, circadian rhythm explainers, sleep-hygiene reviews and long ambient audio. Formats include sleep-aid reviews, wind-down routines and narrated calm stories.

View blueprint & sample topics

Diet & Nutrition Guides

RPM $3–$8

Evidence-based nutrition content: macronutrients, meal planning, diet comparisons and supplement reality checks. Formats include diet breakdowns, grocery hauls and what-I-eat-in-a-day videos.

View blueprint & sample topics

Yoga, Meditation & Wellness

RPM $3–$8

Yoga sequences, guided meditation and breathwork for stress, sleep and mobility, with calm pacing and clear cues. Formats include full practice sessions, morning routines and beginner series.

View blueprint & sample topics

ASMR Variants (Tapping, Whisper)

RPM $3–$6

ASMR content across tapping, whispering, role-plays and textured triggers, engineered for relaxation and sleep. Formats include long trigger sessions, themed role-plays and no-talking soundscapes.

View blueprint & sample topics

Meditation & Mindfulness

RPM $2–$5

Guided meditation and mindfulness content for stress, focus and sleep, with clear instruction and calm pacing. Formats include guided sessions, breathing exercises and mindfulness-for-beginners series.

View blueprint & sample topics

Psychology & Self-Discovery

RPM $6–$12

Psychology content for self-understanding: attachment, trauma, habits and personality, grounded in research and therapy concepts. Formats include concept explainers, self-assessment walkthroughs and listener-question episodes.

View blueprint & sample topics

Jungian & Depth Psychology

RPM $6–$10

Jungian and depth psychology content: archetypes, shadow work, dream interpretation and individuation, often in long-form essay format. Formats include archetype breakdowns, dream-analysis guides and myth-and-psyche analyses.

View blueprint & sample topics
16

Kids & Family

7 niches

Kids & Family (Child-Friendly)

RPM $0.3–$1.5

Child-friendly entertainment and learning for under-12s, with bright animation, simple language and safe pacing. Formats include sing-alongs, learning games and gentle adventure stories.

View blueprint & sample topics

Children’s Entertainment (Animation)

RPM $2–$5

Animated entertainment for kids aged 5–10: adventure series, comedy shorts and educational storylines with recurring characters. Formats include episodic series, sing-along specials and character-led lessons.

View blueprint & sample topics

Nursery Rhymes & Toys (Kids)

RPM $1–$3

Nursery rhymes, toy play and toddler-focused songs with repetition, bright colors and simple gestures. Formats include classic rhyme animations, toy unboxing for toddlers and sing-along compilations.

View blueprint & sample topics

Educational Cartoons for Kids

RPM $2–$5

Curriculum-aligned cartoons for young children: phonics, numbers, science and social skills presented through animated stories. Formats include letter-of-the-day episodes, math adventures and kindness lessons.

View blueprint & sample topics

Children’s Books & Stories

RPM $2–$4

Read-aloud storytime and animated picture books for children, with gentle narration and page-by-page visuals. Formats include bedtime stories, classic tales retold and original character series.

View blueprint & sample topics

Children’s Science & Learning

RPM $2–$5

Kid-friendly science experiments, nature facts and how-things-work explanations, using simple demos and animation. Formats include at-home experiments, animal facts and space and earth science episodes.

View blueprint & sample topics

STEM Toys & Kits

RPM $3–$5

STEM toy and kit reviews and builds for parents and educators, with age-appropriate difficulty ratings. Formats include kit unboxings, build-alongs and educational-value assessments.

View blueprint & sample topics
17

Art & Design

3 niches
18

Spirituality & Belief

4 niches

Found a niche you want to own?

Pick one from the catalogue or bring your own direction. Every plan ships the same deliverables — the plan only sets how much of it you get each month.