151 niches · 18 vertical groups
Every niche we deeply understand.
Every blueprint below carries a benchmark advertiser RPM, the audience the category actually attracts, and the production setup we would recommend. Open any one to see sample topics, the visual style that suits it, and the channel economics.
Money & Finance
Personal Finance & Investing
RPM $12–$25Tracks the money decisions ordinary people actually face — Roth versus 401k, index-fund fees, high-yield savings, debt payoff — with spreadsheet walkthroughs and reactions to Fed and CPI news. Each video anchors on one concrete dollar figure so viewers leave with a number they can act on.
Cryptocurrency & Blockchain
RPM $10–$25 (est.)Breaks down on-chain data, token unlocks, layer-2 fee economics and exchange solvency rather than price predictions, usually in a whiteboard-plus-charts format. Also covers halving cycles, stablecoin flows and the regulatory fights that move markets.
Insurance & Legal Explainers
RPM $11–$24Walks through real claim denials, policy exclusions and lawsuit outcomes in plain English, using court filings and adjuster interviews. Recurring formats include insurer-playbook breakdowns and step-by-step demand-letter walkthroughs.
Real Estate & Mortgages
RPM $10–$22Covers mortgage rate mechanics, closing costs, house-hacking math and local market data, with deal walkthroughs and rent-versus-buy calculators on screen. Also explains how underwriting actually treats self-employed income and gift funds.
Finance News & Stock Market
RPM $15–$40Daily and weekly market coverage: earnings calls, Fed decisions, sector rotation and index-level analysis, delivered with charts and clear positioning. Formats include pre-market briefs, ticker deep dives and post-earnings breakdowns.
Luxury Lifestyle & Real Estate
RPM $4–$8Tour-driven luxury content: penthouse walkthroughs, private islands, supercar garages and the business behind them, usually with the owner or broker narrating. Formats include mansion tours and price-per-square-foot comparisons.
Luxury Watches & Collectibles
RPM $4–$7Luxury watch and collectible coverage: movement explainers, market values, authentication and collector interviews. Formats include hands-on reviews, value-trend analysis and collection tours.
Car Collectors & Supercars
RPM $3–$6Supercar and collector-car content: ownership costs, rare-model histories, auction results and driving experiences. Formats include garage tours, auction breakdowns and owner interviews.
Collectors (Coins, Stamps)
RPM $1–$3Collecting content for coins, stamps, banknotes and antiques: identification, grading, market trends and finds. Formats include appraisal reveals, flea-market hunts and value explainers.
Automated Trading Bots
RPM $3–$6Automated trading content: bot architecture, backtesting, risk management and broker APIs, with code and live results. Formats include strategy builds, backtest reviews and live-trading journals.
Retirement Planning & Senior Life
RPM $4–$8Retirement planning and senior living content: Social Security timing, withdrawal strategies, Medicare and downsizing. Formats include benefit calculators, plan walkthroughs and senior-lifestyle guides.
Business & Tech
B2B SaaS & Tech Reviews
RPM $8–$18Hands-on evaluations of business software — CRM, HRIS, data warehouses, security tooling — built around trials, pricing-page teardowns and migration demos. The format is a scored walkthrough that includes who should not buy it.
AI Tools & Machine Learning Tutorials
RPM $8–$20Tests new models and agent frameworks on real workloads — fine-tuning, retrieval pipelines, eval harnesses — and shows the bill at the end. Also covers local inference, GPU rental economics and what breaks when a demo reaches production.
Cybersecurity & Privacy
RPM $12–$28Covers breach post-mortems, threat-actor tooling, home-lab hardening and privacy settings on mainstream apps, often with live terminal demos. Recurring formats include how-this-group-got-in and password-manager comparisons.
Home Automation & Smart Home
RPM $8–$20Tests hubs, Matter devices, local-control setups and automations in a real house, with latency and reliability measured rather than assumed. Covers Home Assistant builds, Thread and Zigbee networks, and smart-lock security.
Career Development & Upskilling
RPM $9–$22Practical career systems — resume rewrites, promotion cases, salary benchmarks and switching into tech or trades — using real job postings and recruiter interviews. Formats include skill audits and 90-day upskilling plans.
Digital Marketing & E-Commerce
RPM $10–$18Covers paid acquisition, email flows, conversion-rate tests and store economics, with ad-account teardowns and real spend data. Recurring formats include we-spent-this-and-got-that experiments and landing-page critiques.
Business & Entrepreneurship
RPM $9–$18Case studies of how companies actually make money — unit economics, go-to-market, pricing and failure post-mortems — plus founder interviews. Formats include teardowns of public filings and origin stories of brands that scaled quietly.
Software/App Development Tutorials
RPM $5–$10Build-along tutorials for web and mobile apps, from authentication and payments to deployment, using current frameworks and real repositories. Formats include build-this-in-an-hour projects and debugging sessions with code on screen.
Technology News & Trends
RPM $3–$7Fast-turnaround coverage of launches, platform policy changes and industry shifts, with hands-on first impressions where possible. Formats include weekly news roundups and what-this-actually-means explainers.
Programming & Tech Education
RPM $5–$12Concept-first programming education: data structures, system design, language internals and interview preparation. Formats include whiteboard explainers, code-along refactors and interview-question walkthroughs.
Career Counseling & Job Search
RPM $4–$8Job-search tactics and career counseling: applications, networking, negotiation and layoff recovery, with real recruiter perspectives. Formats include resume clinics, mock interviews and salary-negotiation scripts.
Public Speaking & Communication
RPM $3–$6Public speaking and communication skill content: presentation structure, delivery, persuasion and meeting communication. Formats include speech breakdowns, practice drills and before-and-after coaching.
Education & Science
Education & E-Learning
RPM $4–$10Long-form study content across math, science and standardized tests, built around worked problems, study schedules and exam traps. Formats include full topic courses, past-paper walkthroughs and productivity systems for self-study.
Exam Prep & Academic Tutorials
RPM $3–$6Exam-focused instruction for SAT, ACT, GRE, MCAT and professional certifications, with timed drills, score-strategy and content review. Formats include full section walkthroughs, common-trap breakdowns and study calendars.
Science & STEM Education
RPM $2–$5Explainer science across physics, chemistry, biology and engineering, using demonstrations, animations and experiments. Formats include how-it-works breakdowns, myth tests and the physics of everyday objects.
Space & Astronomy
RPM $2–$5Space science and mission coverage: launch breakdowns, telescope findings, orbital mechanics and the search for life. Formats include mission timelines, image explainers and what-this-discovery-means analyses.
History & Geography
RPM $1–$4Narrative history and geography: empire collapses, border oddities, forgotten cities and the maps that shaped wars. Formats include animated map timelines, biography deep dives and why-this-country-looks-like-that explainers.
English & Language Learning
RPM $8–$15English instruction for non-native speakers: pronunciation, idioms, grammar traps and exam prep for IELTS and TOEFL. Formats include shadowing drills, real-conversation breakdowns and common-mistake fixes.
Language & Cultural Vlogs
RPM $3–$5Language learning through culture: street interviews, travel immersion, food and local customs in the target language. Formats include comprehensible-input vlogs, street-interview lessons and culture-shock comparisons.
Student Life & College Vlogs
RPM $2–$4College and student-life content: dorm setups, study routines, admissions advice and campus experiences. Formats include move-in vlogs, exam-week diaries and budgeting for students.
Philosophy & Ethics Lectures
RPM $1–$3Philosophy and ethics lectures: major thinkers, thought experiments and applied moral questions, delivered as structured lectures. Formats include thinker deep dives, concept explainers and ethical-dilemma analyses.
Cognitive Science & Brain Tips
RPM $2–$5Cognitive science content: memory, attention, learning and decision-making, translated into practical brain tips. Formats include study-technique experiments, attention explainers and memory-system guides.
Language & Culture Learn (non-English)
RPM $5–$10Language learning for non-English languages: Japanese, Spanish, Korean and others through lessons, immersion and cultural context. Formats include beginner lessons, pronunciation drills and travel-immersion vlogs.
Tech & Gadgets
Electric Vehicles & Green Tech
RPM $8–$18Owner-focused EV coverage: real-world range tests, charging costs, battery degradation data and heat-pump and solar economics. Also tracks policy incentives and grid-scale storage projects with a skeptical eye.
Gadgets & Consumer Tech Reviews
RPM $2–$5Independent reviews of phones, laptops, earbuds and accessories, scored on battery, thermals, cameras and repairability. Formats include side-by-side comparisons and long-term follow-ups after months of daily use.
Photography & Videography
RPM $2–$6Camera and lens reviews plus shooting technique — lighting setups, colour grading, client workflow — with sample footage and raw files shown. Formats include one-lens-one-day challenges and budget-versus-pro gear tests.
Mobile/Computer Tutorials (Tech Support)
RPM $3–$7Tech-support style tutorials for everyday devices: phone settings, backups, malware cleanup and Windows and Mac fixes. Formats include problem-solution walkthroughs, settings checklists and scam warnings.
Visual Effects & VFX
RPM $2–$6VFX breakdowns and tutorials: compositing, CGI integration, motion tracking and shot deconstruction from films and personal projects. Formats include shot breakdowns, software tutorials and before-and-after reels.
Mobile Photography
RPM $2–$5Smartphone photography tips and gear: composition, editing, camera settings and comparison tests. Formats include photo walks, edit-along sessions and phone-versus-camera comparisons.
3D Printing & Makers
RPM $3–$63D printing and maker projects: printer reviews, calibration, functional prints and design-to-print workflows. Formats include print tests, failed-print diagnoses and project builds.
Robotics & Drones
RPM $3–$6Robotics and drone content: builds, autonomous navigation, FPV flying and component reviews. Formats include build tutorials, flight tests and coding a robot from scratch.
Maker Electronics
RPM $3–$6Maker electronics projects: microcontrollers, sensors, soldering and PCB design, with working code and diagrams. Formats include build tutorials, component reviews and troubleshooting sessions.
Unboxing & Product Demos
RPM $2–$6Unboxing and product demo content: first impressions, setup and real-world testing across gadgets and gear. Formats include unboxing first-looks, setup walkthroughs and long-term follow-ups.
Beauty & Fashion
Beauty & Fashion
RPM $2–$6Trend-driven beauty and style content: product reviews, get-ready-with-me routines, seasonal lookbooks and dupes for luxury items. Formats include all-day wear tests and recommendations split by skin type and budget.
Fashion Hauls & Styling
RPM $2–$6Haul and styling content built around a budget or a retailer, with fit notes, sizing comparisons and outfit formulas. Formats include try-on hauls, style-one-item-five-ways and seasonal closet refreshes.
Skincare & Beauty Tips
RPM $2–$5Ingredient-led skincare content: routines for acne, ageing and barrier repair, plus product reviews backed by dermatology basics. Formats include routine builds, ingredient explainers and 30-day product tests.
Makeup Tutorials
RPM $2–$5Technique-first makeup tutorials for everyday looks, special occasions and specific features, with brush and product callouts. Formats include get-ready-with-me, look recreations and beginner error fixes.
Fashion & Streetwear
RPM $2–$6Streetwear culture coverage: drops, collaborations, brand history and styling, with lookbooks and resale-market commentary. Formats include drop reviews, brand retrospectives and outfit breakdowns.
Makeup FX & SFX Tutorials
RPM $2–$5Special-effects makeup tutorials: wounds, creature prosthetics, ageing and fantasy transformations, with product and technique guidance. Formats include step-by-step builds, product tests and character transformations.
Hair Styling & Coloring
RPM $2–$5Hair styling and coloring tutorials: cuts, color placement, heatless styles and damage repair, often with detailed sectioning. Formats include color transformations, styling routines and product comparisons.
Nail Art & Manicures
RPM $2–$4Nail art tutorials and manicure care: gel application, nail-art techniques, cuticle care and product reviews. Formats include design walkthroughs, salon-versus-home comparisons and repair fixes.
Fashion Thrifting & Vintage
RPM $2–$4Thrifting and vintage fashion content: haul finds, authentication, restoration and styling vintage pieces. Formats include thrift-with-me, vintage-versus-modern comparisons and flipping experiments.
Sneaker & Streetwear Culture
RPM $2–$5Sneaker and streetwear culture: release reviews, resale economics, authentication and styling, with drop coverage. Formats include unboxing and on-foot reviews, resale-value breakdowns and collection tours.
Home & DIY
DIY & Crafts (Home Projects)
RPM $2–$7Project-based craft and home DIY: upcycling furniture, seasonal decor, resin and vinyl-cutting builds, with supply lists and cost breakdowns. Formats include beginner step-by-steps and dollar-store-versus-designer comparisons.
Home Improvement & Gardening
RPM $3–$6Projects for homeowners: deck builds, bathroom refreshes, raised beds and seasonal planting, with tool lists and realistic budgets. Formats include weekend makeovers, before-and-after reveals and first-year garden results.
Minimalism & Tiny Living
RPM $1–$4Lifestyle content about owning less: decluttering systems, capsule wardrobes, small-space design and the money case for minimalism. Formats include declutter-with-me, 30-day challenges and honest cost-of-stuff audits.
Tiny Homes & Architecture
RPM $2–$5Design-led tours of tiny homes, cabins and compact architecture, with floor plans, build costs and construction methods explained. Formats include builder interviews, off-grid systems breakdowns and before-and-after builds.
Gardening & Sustainable Living
RPM $2–$5Practical growing and low-waste living: soil health, compost, rainwater systems and food preservation, tested across seasons. Formats include garden tours, harvest totals and beginner-to-harvest series.
General How-To Tutorials
RPM $4–$8Practical how-to content for everyday repairs and skills: fixing appliances, patching drywall, basic plumbing and tool technique. Formats include first-time-fix walkthroughs, tool comparisons and mistake-fix videos.
Art & Craft Tutorials
RPM $2–$6Drawing, painting and craft instruction covering fundamentals, medium-specific technique and finished projects. Formats include draw-with-me sessions, supply tests and beginner-to-finished-piece series.
Home Decor & Interior Design
RPM $3–$7Interior design and decor content: room makeovers, styling rules, furniture sourcing and small-space solutions. Formats include makeover reveals, design-rule explainers and budget room refreshes.
Minimalist Lifestyle
RPM $1–$4Minimalist living content covering decluttering, intentional buying and simplifying routines, with personal experiments. Formats include 30-day declutters, minimal home tours and spending audits.
Tiny Homes & RV Living
RPM $2–$5Tiny-home and RV living content: builds, full-time travel setups, campground life and the real costs of mobile living. Formats include rig tours, budget breakdowns and off-grid system explainers.
Woodworking & Carpentry
RPM $2–$6Woodworking and carpentry projects: joinery, furniture builds, shop setup and finishing techniques. Formats include build-alongs, joinery tests and shop-tool comparisons.
Travel & Outdoors
Lifestyle Vlogging
RPM $1.5–$5Day-in-the-life storytelling built around a specific chapter — moving city, first apartment, career change — with honest budgets and routines. Formats include week-in-my-life vlogs and what-I-spend-in-a-week breakdowns.
Camping & Outdoor Survival
RPM $2–$5Wilderness skills, gear tests and trip reports: shelter building, fire craft, navigation and cold-weather camping. Formats include solo overnight challenges, gear stress tests and survival scenario breakdowns.
Urban Exploration
RPM $1–$4Exploration of abandoned buildings, tunnels and forgotten infrastructure, with history and safety context. Formats include site walkthroughs, before-and-after histories and gear and safety breakdowns.
Travel Vlogging (Budget)
RPM $2–$6Budget travel content: cheap flights, hostel life, day-cost breakdowns and budget itineraries. Formats include what-I-spent episodes, budget city guides and backpacking route plans.
Travel Vlogging (Luxury)
RPM $3–$7Luxury travel content: five-star stays, business and first class, private tours and resort reviews. Formats include hotel room tours, cabin reviews and destination luxury guides.
Foreign Travel Tips & Hacks
RPM $2–$5International travel tips: visas, insurance, sim cards, safety and packing for specific regions. Formats include country-specific guides, mistake warnings and budget planning walkthroughs.
City Guides & Local Culture
RPM $2–$5City guide content: neighborhoods, food, transport and local customs for major and lesser-known cities. Formats include walking tours, local-interview guides and budget-versus-luxury itineraries.
Food & Drink
Food & Cooking
RPM $2–$6Recipe and technique videos that teach a dish properly — knife skills, dough hydration, sauce ratios — rather than just plating. Formats include weeknight dinners, restaurant-style recreations and pantry-staple remakes.
Cultural Travel & Cuisine
RPM $2–$5Travel content organized around food and local culture: market tours, regional dishes and home-cooking encounters. Formats include street-food crawls, one-city-one-dish episodes and family-kitchen visits.
Street Food & Cultural Tours
RPM $2–$5Street-food tours and cultural food exploration, with vendor interviews, dish origins and local eating etiquette. Formats include night-market crawls, one-street-food-city episodes and recipe recreations.
Restaurant Reviews & Cooking Challenges
RPM $2–$5Restaurant reviews and cooking challenges: tasting menus, fast-food comparisons and recreate-this-dish competitions. Formats include blind tastings, price-versus-quality tests and home-versus-restaurant challenges.
Cocktail & Drinks Tutorials
RPM $2–$4Cocktail and drink instruction: classic recipes, technique, home bar setup and spirit comparisons, aimed at adults. Formats include how-to-build-a-cocktail, home-bar tours and spirit blind tastings.
Baking & Pastry
RPM $2–$5Baking and pastry instruction: bread hydration, laminated doughs, cakes and troubleshooting, with measurements and timings shown. Formats include recipe walkthroughs, failure diagnoses and technique drills.
Food Science & Hacks
RPM $2–$4Food science explained through kitchen experiments: browning reactions, emulsification, fermentation and why recipes work. Formats include myth tests, side-by-side experiments and technique hacks.
Drink & Coffee Culture
RPM $2–$4Coffee and drink culture: brewing methods, bean origins, equipment reviews and cafe culture. Formats include gear comparisons, brew-along tutorials and origin and roast explainers.
Music & Performance
Music & Covers
RPM $1–$4Cover performances and rearrangements across genres, often with multi-track recording, live looping or acoustic reworks of pop hits. Formats include one-song-five-styles and full-band covers shot in a single take.
Music Instrument Tutorials
RPM $2–$6Instrument instruction for guitar, piano, drums and production, from first chords to full-song breakdowns. Formats include song tutorials, technique drills and gear setup guides.
Instrumental Music
RPM $1–$3Instrumental music for study, focus and background listening, plus composer and production breakdowns. Formats include long study mixes, original instrumental pieces and soundtrack-style compositions.
Dance & Choreography
RPM $2–$5Dance tutorials, choreography and performance content across styles, with counts, breakdowns and performance footage. Formats include learn-this-choreography, beginner basics and dance-cover videos.
Choirs & A Cappella
RPM $1–$4Choral and a cappella performance content: arrangements, rehearsal footage, harmony breakdowns and full performances. Formats include multi-track covers, rehearsal-to-stage series and harmony tutorials.
Live Music Performances
RPM $1–$4Live performance footage and concert content: festival sets, intimate sessions and behind-the-stage access. Formats include full-set uploads, acoustic sessions and tour diaries.
Gaming & Hobbies
Gaming (Let’s Play/Walkthroughs)
RPM $1–$3Full playthroughs and challenge runs across new releases and classics, with commentary, secrets and boss strategies. Formats include blind first playthroughs, permadeath runs and completionist guides.
Esports & Game Analysis
RPM $1–$3Competitive breakdowns of pro matches, patch impact and team strategy, often using replay tools and stat overlays. Formats include series recaps, draft analysis and why-this-roster-failed post-mortems.
Board Games & Tabletop
RPM $1–$4Board game and tabletop content: reviews, rules teach-ins, strategy and playthroughs across hobby and family games. Formats include how-to-play guides, top-ten lists and full game sessions.
Role-Playing Games (RPGs)
RPM $2–$5Tabletop RPG content: campaign actual plays, dungeon-master tips, rules breakdowns and worldbuilding. Formats include actual-play series, DM guides and character-build tutorials.
Card Games (Magic, Pokémon)
RPM $2–$5Trading card game content: deck tech, pack openings, tournament coverage and market values for Magic and Pokemon. Formats include deck guides, box openings and meta breakdowns.
Model Building (trains, planes)
RPM $2–$4Model building content: scale kits, painting, dioramas and weathering techniques for trains, planes and armor. Formats include build-alongs, paint and weathering tutorials and finished diorama tours.
Automotive
Automotive & Car Reviews
RPM $2–$6Detailed car reviews covering real-world fuel economy, ownership costs, interior ergonomics and resale, plus used-car buying guides. Formats include long-term tests, dealer-experience exposés and used-versus-new comparisons.
Motorcycles & Bikes
RPM $1–$4Motorcycle reviews, maintenance walkthroughs and beginner buying advice, from commuter bikes to adventure touring setups. Formats include first-bike guides, gear tests and roadside repair fixes.
Automotive Restoration & Mods
RPM $3–$7Long-form restoration and modification builds: barn finds, engine swaps, suspension work and paint, with costs and mistakes documented. Formats include multi-part builds, first-start reveals and budget-versus-best-part comparisons.
Motorcycle Culture & Stunts
RPM $2–$4Motorcycle culture and stunt content: riding technique, builds, track days and stunt progressions, with safety context. Formats include stunt practice sessions, bike builds and group-ride culture films.
Family & Parenting
Parenting & Family
RPM $2–$5Practical parenting content across baby gear, routines, discipline and family logistics, often tested by real parents. Formats include gear comparisons, sleep-schedule guides and a-day-with-a-newborn reality checks.
Pets & Animal Care
RPM $5–$12Species-specific care guides, training methods and product reviews for dogs, cats and small animals, with vet-informed explanations. Formats include breed deep dives, training progressions and pet-cost breakdowns.
Parenting Advice & Family Vlogs
RPM $2–$5Family vlogs and practical parenting advice: routines, milestones, budgeting for kids and honest day-in-the-life footage. Formats include week-in-the-life vlogs, milestone updates and parenting Q and A.
Parent–Child Activities
RPM $2–$5Parent and child activity content: crafts, science experiments, games and outings that work for specific ages. Formats include do-this-together projects, activity ideas by age and rainy-day plans.
Family Game Nights
RPM $1–$4Family game night content: game reviews, rules teach-ins and playthroughs suited to mixed ages. Formats include family play sessions, how-to-play guides and best-games-by-age lists.
Relationship Advice
RPM $2–$5Relationship advice content on dating, communication and conflict, often with therapist input and scenario breakdowns. Formats include red-flag analyses, conversation scripts and listener-question episodes.
Pregnancy & Parenting Tips
RPM $2–$5Pregnancy and new-parent content: trimester guides, birth prep, postpartum recovery and newborn care. Formats include week-by-week updates, hospital-bag guides and recovery reality checks.
Disability & Accessibility
RPM $2–$5Disability and accessibility content: assistive tech reviews, accessibility design, daily-living strategies and advocacy. Formats include product tests, accessibility audits and personal-experience documentaries.
Sports & Fitness
Sports & Fitness
RPM $2–$9Sports coverage and fitness training combined: match analysis, athlete breakdowns and the conditioning work behind performance. Formats include sport-specific training plans, injury-prevention routines and season previews.
Workout & Yoga Tutorials
RPM $3–$8Follow-along workouts, mobility flows and yoga sequences, scaled for beginners through advanced, with form cues throughout. Formats include no-equipment routines, 30-day programs and posture-fix sessions.
Sports Commentary
RPM $1–$3Opinion-led sports commentary on trades, coaching decisions, league rules and fan culture, driven by a strong take and supporting stats. Formats include hot-take panels, weekly power rankings and reaction to press conferences.
Motor Sports (NASCAR, F1)
RPM $2–$5Race coverage analysis for F1, NASCAR and rally: strategy calls, pit windows, team politics and technical regulations. Formats include race recaps, strategy breakdowns and season-preview analyses.
Fitness & Exercise (General)
RPM $3–$9General fitness instruction: strength programs, fat loss, gym technique and recovery, grounded in evidence. Formats include program reviews, form fixes and before-and-after progress series.
Sports Analysis (All)
RPM $1–$3Data-driven sports analysis across leagues: tactics, player evaluation, matchups and betting-adjacent modeling. Formats include film breakdowns, stat deep dives and predictive model reviews.
Boxing & MMA Analysis
RPM $1–$3Combat sports analysis: fight breakdowns, technique studies, fighter histories and event predictions. Formats include round-by-round analysis, technique explainers and post-fight breakdowns.
Soccer/Football
RPM $1–$4Soccer coverage: match analysis, transfer news, tactics and league storylines across global competitions. Formats include match recaps, tactical breakdowns and transfer-window analysis.
Basketball/NBA
RPM $1–$4NBA and basketball coverage: game analysis, player evaluation, trades and draft content. Formats include highlight breakdowns, stat comparisons and front-office analysis.
Golf & Tennis
RPM $1–$4Golf and tennis instruction and coverage: swing and stroke technique, equipment reviews, course and tournament analysis. Formats include technique fixes, gear tests and tournament recaps.
Extreme Sports (X Games)
RPM $2–$4Extreme sports content: skate, BMX, snowboard and surf progression, competition coverage and big-air feats. Formats include trick tutorials, crash and comeback compilations and event recaps.
Story & Entertainment
Challenges & Pranks
RPM $1–$4High-energy challenge and prank formats built around a clear stake, a countdown and a payoff, usually with a recurring cast. Formats include last-to-leave contests, 24-hour bets and social experiments that put strangers in a controlled situation.
Reaction Videos
RPM $1–$3Reaction formats across music, viral clips and video essays, where the value is commentary and context rather than the source clip. Formats include first-listen reactions, experts-react panels and trend breakdowns.
Comedy & Sketches
RPM $2–$5Scripted sketches built on relatable social situations, workplace absurdity and family dynamics, with recurring characters. Formats include single-joke sketches, series arcs and parody trailers.
Stand-up & Improv
RPM $1–$4Stand-up sets, crowd-work clips and improv games recorded in clubs, often with audience participation and regional humour. Formats include full specials, short bits and heckler-of-the-night compilations.
Paranormal & Mystery
RPM $2–$5Documentary-style investigations of hauntings, disappearances and unexplained phenomena, built from case files, witness accounts and location footage. Formats include unexplained-case deep dives and debunk-versus-believe breakdowns.
Conspiracy & Strange Theories
RPM $1–$4Long-form examinations of conspiracy claims, secret societies and unexplained events, usually ending with what the evidence actually supports. Formats include origin-story deep dives and the-theory-that-was-almost-right analyses.
Celebrity & Pop Culture News
RPM $1–$4Fast commentary on celebrity news, awards seasons, feuds and industry deals, with receipts and timeline breakdowns. Formats include weekly gossip recaps, career post-mortems and what-really-happened explainers.
Movie & TV Reviews
RPM $2–$5Reviews and video essays on new releases, franchises and cult classics, covering craft, structure and box-office context. Formats include spoiler-free reviews, ending-explained analyses and retrospectives on failed productions.
Documentaries & Long-form Stories
RPM $1–$3Hour-long narrative documentaries on collapses, scandals, disasters and forgotten histories, built from archival footage, interviews and documents. Formats include rise-and-fall arcs, investigation timelines and unsolved-ending stories.
Podcasts & Interview Shows
RPM $2–$5Long-form interviews and conversational episodes with founders, experts and unusual people, usually with a strong host arc. Formats include full interviews, highlight compilations and topic-led panel episodes.
Short-Form Social Content
RPM $0.5–$3Vertical short-form built for TikTok, Reels and Shorts: hooks, rapid edits, trend remixes and serialized micro-stories. Formats include one-take rants, quick tutorials and looping visual gags.
Listicles & Fact Videos
RPM $1–$4Fast fact and list content across history, science and trivia, built around a countdown and a strong visual hook. Formats include top-ten lists, surprising-fact compilations and myth-versus-reality episodes.
Comedy Roasts & Rants
RPM $1–$3Roast and rant comedy: sharp monologues, crowd work and take-downs of cultural trends, aimed at adults. Formats include rant monologues, roast battles and weekly opinion bits.
Storytelling & Personal Vlogs
RPM $2–$5Personal storytelling and vlog essay content: turning life events into narrative arcs with reflection and lessons. Formats include storytime videos, chapter-of-my-life essays and lessons-learned retrospectives.
Wellness & Mind
Self-Improvement & Motivation
RPM $5–$10Habit systems, discipline and personal growth framed around evidence and routines rather than hype. Formats include 30-day experiments, book breakdowns and morning and evening routine builds.
Sleep & Relaxation (ASMR)
RPM $3–$6Sleep science and relaxation content: insomnia fixes, circadian rhythm explainers, sleep-hygiene reviews and long ambient audio. Formats include sleep-aid reviews, wind-down routines and narrated calm stories.
Diet & Nutrition Guides
RPM $3–$8Evidence-based nutrition content: macronutrients, meal planning, diet comparisons and supplement reality checks. Formats include diet breakdowns, grocery hauls and what-I-eat-in-a-day videos.
Yoga, Meditation & Wellness
RPM $3–$8Yoga sequences, guided meditation and breathwork for stress, sleep and mobility, with calm pacing and clear cues. Formats include full practice sessions, morning routines and beginner series.
ASMR Variants (Tapping, Whisper)
RPM $3–$6ASMR content across tapping, whispering, role-plays and textured triggers, engineered for relaxation and sleep. Formats include long trigger sessions, themed role-plays and no-talking soundscapes.
Meditation & Mindfulness
RPM $2–$5Guided meditation and mindfulness content for stress, focus and sleep, with clear instruction and calm pacing. Formats include guided sessions, breathing exercises and mindfulness-for-beginners series.
Psychology & Self-Discovery
RPM $6–$12Psychology content for self-understanding: attachment, trauma, habits and personality, grounded in research and therapy concepts. Formats include concept explainers, self-assessment walkthroughs and listener-question episodes.
Jungian & Depth Psychology
RPM $6–$10Jungian and depth psychology content: archetypes, shadow work, dream interpretation and individuation, often in long-form essay format. Formats include archetype breakdowns, dream-analysis guides and myth-and-psyche analyses.
Kids & Family
Kids & Family (Child-Friendly)
RPM $0.3–$1.5Child-friendly entertainment and learning for under-12s, with bright animation, simple language and safe pacing. Formats include sing-alongs, learning games and gentle adventure stories.
Children’s Entertainment (Animation)
RPM $2–$5Animated entertainment for kids aged 5–10: adventure series, comedy shorts and educational storylines with recurring characters. Formats include episodic series, sing-along specials and character-led lessons.
Nursery Rhymes & Toys (Kids)
RPM $1–$3Nursery rhymes, toy play and toddler-focused songs with repetition, bright colors and simple gestures. Formats include classic rhyme animations, toy unboxing for toddlers and sing-along compilations.
Educational Cartoons for Kids
RPM $2–$5Curriculum-aligned cartoons for young children: phonics, numbers, science and social skills presented through animated stories. Formats include letter-of-the-day episodes, math adventures and kindness lessons.
Children’s Books & Stories
RPM $2–$4Read-aloud storytime and animated picture books for children, with gentle narration and page-by-page visuals. Formats include bedtime stories, classic tales retold and original character series.
Children’s Science & Learning
RPM $2–$5Kid-friendly science experiments, nature facts and how-things-work explanations, using simple demos and animation. Formats include at-home experiments, animal facts and space and earth science episodes.
STEM Toys & Kits
RPM $3–$5STEM toy and kit reviews and builds for parents and educators, with age-appropriate difficulty ratings. Formats include kit unboxings, build-alongs and educational-value assessments.
Art & Design
Graphic Design & Motion Graphics
RPM $2–$6Graphic design and motion graphics instruction: typography, layout, animation and client workflow, with software walkthroughs. Formats include design critiques, motion experiments and brand-identity builds.
UI/UX & Web Design
RPM $2–$6UI and UX design content: interface teardowns, usability findings, design systems and portfolio advice. Formats include redesign critiques, usability tests and Figma walkthroughs.
Tutorials for Designers (UI/UX)
RPM $3–$7Advanced design tutorials for working designers: design systems, prototyping, accessibility and portfolio presentation. Formats include tool walkthroughs, critique sessions and redesign case studies.
Spirituality & Belief
Religious & Spiritual (Bible/Scripture)
RPM $1–$3Bible and faith-based content: scripture study, sermon-style teaching and historical context, often in long-form teaching series. Formats include book-by-book studies, topical teachings and testimony stories.
Astrology & Tarot
RPM $1–$4Astrology and tarot content: birth-chart readings, transit forecasts and card interpretations, often with live readings. Formats include weekly horoscopes, chart-explainer videos and collective tarot pulls.
Tarot/Oracle Card Readings
RPM $1–$3Tarot and oracle reading content: full readings, card combinations and themed spreads for love, career and life decisions. Formats include live collective readings, one-card pulls and spread tutorials.
Tarot Tutorials
RPM $1–$3Tarot instruction: card meanings, spread design, reading technique and deck comparisons for learners. Formats include card-by-card series, practice readings and deck reviews.
Found a niche you want to own?
Pick one from the catalogue or bring your own direction. Every plan ships the same deliverables — the plan only sets how much of it you get each month.