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Reaction Videos

Est. $1–$3 RPM

Reaction formats across music, viral clips and video essays, where the value is commentary and context rather than the source clip. Formats include first-listen reactions, experts-react panels and trend breakdowns.

Audience profile

Viewers aged 16–30 who follow a creator's personality and want company while discovering content.

Recommended production setup

10–30 min long-form documentaries paired with daily 45s Shorts · 3 CTR thumbnail variations per video for A/B testing.

Sample video topics in Reaction Videos

  • “First Time Hearing This Legendary Album”
  • “A Vocal Coach Reacts to Viral Singers”
  • “Watching the Clip Everyone Is Talking About”

Launch a Reaction Videos channel today

Start with the Growth plan (6 × 10m long-form + 30 Shorts/mo, $124/mo) or customize your own package.